AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps on iOS in Mexico: Q3 2025 Performance
Explore the Q3 2025 performance of the top beauty retail apps in Mexico, with insights into download trends and active user data.
In the third quarter of 2025, the beauty retail app market in Mexico showed varied performance across the top five iOS applications, according to Sensor Tower data. Here's a closer look at the trends for each app.
Sephora: Compra en Línea saw fluctuations in weekly downloads, peaking at approximately 12.7K in mid-August. Active users showed a slight decline initially, but rebounded to about 75K by the end of September.
Bath and Body Works México experienced a varied download trend, with a notable spike to 3.4K in late August, while active user numbers increased steadily to reach 53.5K by the quarter's end.
Terramar Brands maintained a relatively stable download rate throughout the quarter, with a slight increase to 906 in mid-August.
ISDIN México saw a peak in downloads of 1K in late July, followed by a gradual decline through September.
Finally, IPSY: Personalized Beauty experienced a generally stable trend in active users, ending the quarter with a notable increase to 9.6K.
These insights illustrate the dynamic nature of the beauty retail app market in Mexico. For more detailed analytics and insights, visit Sensor Tower.
